An Introduction to Search Marketing

Search marketing refers to organic (natural, unpaid) and paid efforts that help boost a website’s visibility on search engines and other mediums to increase the websites traffic and, in turn, help generate more leads.

Search Marketing is constantly evolving. It is the primary function of search engines to give users the most relevant answer to a specific search query.Google and other search providers are constantly refining their search algorithms to increase search relevancy.

These algorithm updates have been known to cause havoc for marketers attempting to manipulate search engine results, while increasing the relevancy for users – directing them to sites that provide quality content on the queried subject matter.  SEO (search engine optimization), in a traditional sense, has changed significantly in the last several years due to search engine algorithm changes to improve search relevance.

Today’s successful SEO efforts require a new set of tactics and qualifications:

• Content Marketing (high quality, relevant and shareable content)
• Trustworthiness of referring sites (sites that link to yours)
• Page Load Time
• Social Media Signals (links from social networking profiles to your site)

Search marketing extends beyond search engine result pages (SERPs) and includes:

• Social search (a type of Web search that takes into account the Social Graph of the person initiating the search query)
• Videos
• Maps
• Reviews

How We Can Help Your Business

Laz Creative offers your company expertise in the following search marketing areas:

• Content Marketing
• Keyword Research and Analysis
• Organic Search placement and optimization (SEO)
• Link Building
• Paid search (SEM)
• Social Media Marketing